The key to high margins and flawless hair extension quality
Why choosing the right type of hair is not just an aesthetic matter, but a strategic decision for your business. How hair processing technologies directly impact your profit and reputation.
What is Single-Drawn hair?
Definition: Hair collected in a single cut, where strands of varying lengths are present, leading to thinning ends.
Characteristics: Natural appearance (like regular hair), lower cost per gram.
Disadvantages for extensions: Requires a larger quantity of material to achieve desired volume, ends may look "thin," necessitating additional processing (trimming) to create density.
What is Double-Drawn hair?
Definition: Hair that has undergone manual or machine processing, where shorter hairs are removed, leaving strands of virtually uniform length from roots to tips.
Characteristics: Maximum density throughout the entire length, premium appearance, higher cost per gram.
Advantages for extensions: Less material consumption to create volume, flawless look that lasts longer, reduced time for correction.
How do DD and SD affect your margin?
Calculations for SD: Example: 150-200 grams may be required for volume, some of which will be trimmed. Hidden costs for additional work and potential client dissatisfaction.
Calculations for DD: Example: 100-120 grams may be sufficient for the same volume. Lower material consumption, ability to set a higher price for a premium service, which increases profit per client.
Waste reduction: DD minimizes the amount of trimmings, which is a direct saving.
Impact on service quality and salon reputation
Flawless result
Double-Drawn provides a dense, voluminous, and natural look that clients value most.
Client satisfaction
Satisfied clients lead to repeat visits and referrals. Double-Drawn helps create a "wow effect."
Positioning
Working with Double-Drawn allows you to position your salon as a provider of high-class services, attracting the premium segment.
How to distinguish DD from SD when purchasing?
Visual inspection
Evaluate the density of the ends. For DD, they should be as dense as the roots.
By touch
Run your hand along the strand – DD will feel uniformly dense throughout its length.
Supplier inquiry
A reliable supplier will always provide accurate information.
Conclusion
The choice between Double-Drawn and Single-Drawn is not just a technical aspect, but a strategic decision that directly impacts the financial well-being and reputation of your business. Investments in Double-Drawn Slavic hair pay off many times over due to quality, savings, and client loyalty.