How to Set Up Your Salon’s Instagram to Sell Hair

Instagram is your salon’s showcase. First impressions are formed in 3 seconds, and the design determines whether the client will open your profile or scroll past.

In this article, we’ll cover:

how to set up your salon’s profile header,
what to post to sell hair and services,
how to stand out from competitors,
and most importantly — how to start earning from hair extensions with PrimeLux from day one.

Why Instagram Setup is Critically Important

Your profile is your online business card and first point of contact. When a client is looking for someone to trust with their hair or where to buy a premium product — they look at visuals, text, and activity.
Poor design = lost client.

Here are 3 key elements to set up:

Name and @handle

Important: make it easy to find you.

✅ Example:

@salon.chicago

@hairextensions.paris

@hairextensions.berlin

Avoid: numbers, unnecessary symbols, unclear abbreviations.

Profile header — 3-line formula

2. Profile Header — The 3-Line Formula

Your profile header is the first thing potential clients see — it must clearly explain who you are, what you offer, and what action they should take. A simple and proven structure is the 3-line formula:

🔹 1st line — Who you are:

Clearly state your main service or specialization so clients instantly understand what you do.

Example: Premium Hair Extensions

🔹 2nd line — Key benefit:

Highlight your main advantage or unique selling point — something that sets you apart.

Example: Hair in stock. Own brand.

🔹 3rd line — Offer / Call-to-Action (CTA):

Tell people exactly what to do next — it should be short, direct, and easy to follow.

Example: DM “hair”

💡 Want to sell hair under your own brand?
At PrimeLux we offer private label starting from just 1 kg.

Leave an application!

Highlights

Highlights are a quick way to show what you do.

🎯 Minimum 4 covers:

Before/After
Reviews
Hair in Stock
Procedure & Care
Prices (if you want to show them)

Make bright, clean covers — we provide free templates from PrimeLux.

Content: What to Post to Sell Hair and Services

Here are 5 formats that work:

Before / After
Show the difference — this is the main trigger. Shoot from the same angle.
Hair in Process
How the stylist attaches a capsule, how blonde looks in real life — clients need to see the process.
Client Review
Short video or screenshot: “Thank you, I’m delighted!” — builds trust.
Brushing / Styling After Procedure
To show hair quality.
💡 Working with PrimeLux hair? Our hair has clean structure, shine, and density — film it!
Care and Recommendations
Explain how to wash, what to use. This shows your expertise.

Visuals: Photos and Videos

Use natural lighting (window or ring light).

Shoot vertically (for Reels and Stories).

Background — clean, solid color.

Color palette — light, premium.

Add captions: “Premium extensions in 1 hour” or “Branded hair for salons.”

CTA and Sales

To convert profile visitors into clients, every piece of content — whether a post or a story — should end with a clear call to action. This directs the audience to take the next step without hesitation.

Examples of effective CTAs:

DM “hair” — I’ll tell you more
Leave your number — we’ll contact you to book
Book for this week — only 2 spots left

💡 Tip: Place your CTA at the end of your captions and in story text so it’s always visible. The more specific and urgent your CTA, the higher the response rate.

📦 Working with PrimeLux starts from 1 kg. Even beginners can start — we train, help with visuals, and offer an AI sales assistant so you don’t have to reply to clients manually.

Conclusion

Instagram setup is not about beauty — it’s about sales. A well-designed profile works as your 24/7 sales tool, creating the first impression, building trust, and prompting action.
The right profile:

Generates inquiries without ads through clear positioning and strong CTAs.
Shows professionalism with a consistent, polished look.
Builds trust via quality visuals and engaging content.
Sells both services and products, opening extra income streams.
Sets you apart from competitors with a strong brand style.

Your Instagram is both a showroom and a sales funnel — optimize it to attract clients and grow steadily.

Want to start selling hair this month?

PrimeLux offers:

supply from 1 kg of hair (Lux, Premium, Virgin),
custom packaging and branding,
affordable AI sales assistant,
worldwide shipping.

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